Recommended reading: 50 years of Virgin and business without borders

Surfing the Asian Wave: How to survive and thrive in the new global reality

By Steve McGinnes

This book combines first-hand experiences from thinkers, leaders and business people across multiple industries about how to do business in the face of new borders.

McGinnes argues that the key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and provides a guide to how do business effectively in this blended world. Each topic addresses a different area, from tradition and values to common mistakes and where culture overlaps.

Virgin by Design

By Nick Carson

To mark the 50th anniversary of Virgin a new book has been released charting the organisation’s evolution into an airline, hotel and even space-flight provider.

However, this book doesn’t just focus on the brand’s evolving corporate identity and rule-breaking journey, it also addresses some of Virgin’s failures. Here Carson aims to give an honest – and sometimes brutally so – account of all aspects of the business, including the launch of the Virgin Cola and Virgin Brides brands, offset by the company’s undoubted success stories.

Ripple: The big effects of small behaviour changes in business

By Jez Groom and April Vellacott

From selling sim cards in South Africa to sparkling water in Paris, Ripple provides real-world examples of how how small behaviour changes can have wide-reaching effects in the real world.

By applying behavioural science in your working life you can have positive ripple effects on the world around you, say Groom and Vellacott, who use storytelling and practical tips to prove their point.

Context is king for value proposition profitability