Recommended reading: How to avoid business blind spots and the science behind decision making

Marketing Week reviews the latest books for marketers.

Red Teaming

Bryce G. Hoffman

Fresh from writing ‘American Icon: Alan Mulally and the Fight to Save Ford Motor Company’, which made the automotive brand’s business story feel more like a thriller, Hoffman’s latest book draws on cognitive psychology to dissect how businesses can avoid blind spots when making major decisions. Taking inspiration from the decision-making processes at the likes of Amazon, Google and Ford, it’s a great bit of homework.

Extreme You

Sarah Robb O’Hagan

With its inspiring tone, Extreme You sets out a training programme to help readers create the best possible career path in business. Author Sarah Robb O’Hagan has held executive roles at Virgin Atlantic, Nike and Gatorade, and the book is endorsed by Facebook’s COO Sheryl Sandberg, who says: “Sarah doesn’t just sit at the table – she stands on it.”

Psyched Up

Daniel McGinn

While the core theme of this book might appear obvious, author Daniel McGinn takes the premise to new places. Psyched Up looks at the science behind why mental preparation is key to making good decisions. Drawing on experts such as NASCAR champion Jimmie Johnson and legendary tennis coach Nick Bollettieri, this book gives you all the tools to develop the best personal psyching-up routine.

READ MORE: Recommended reading – Disruptive technologies and the fan-based economy

The Great Questions of Tomorrow

David Rothkopf

Look at this as your guide for how to identify and navigate the possibilities of the future. In a wide-ranging book, Rothkopf looks deeply at how the age of enlightenment and industrial revolution have transformed society, while analysing what will become the next big social revolution. Is it the internet? And at what point should we evolve how we approach life fundamentals such as making money?


Bernadette Jiwa

Ever had a hunch that you’ve just stumbled across a great idea, but lacked the confidence to follow it through? Then this book could be for you. Tracing the inspiring stories behind ideas like the first reusable coffee cup and Mark Zuckerberg’s dorm room inspiration for Facebook, this an important read for the marketers who are hoping to one day become entrepreneurs.