Recommended reading: Speaking with passion and building brand experience

Marketing Week reviews the latest books for marketers.

Rock Your Presentation: A New Guide to Speaking with Passion

By Nigel Barlow

Utilising a rock’n’roll metaphor throughout, Nigel Barlow demonstrates how readers can turn up the volume and transform their presentations from monotonous mediocrity into captivating concerts. The book provides a guide to changing a stressful subject into a more enjoyable exercise with practical examples for the reader to try out. Barlow chronicles how to deliver a presentation like a hit song that he claims will leave the audience with a long-lasting impression.

The Persuasion Industries: The Making of Modern Britain

By Steven McKevitt

Steven McKevitt recounts how consumers became immersed and ultimately defined by promotional culture. In this book, he evaluates how the complex and unforeseeable behaviour of consumers drastically changed all forms of brand communication, so while brands once went for rational appeals to rational consumers they now primarily communicate with people on an emotional level. The Persuasion Industries addresses how this transformation occurred and how it can still be observed today.

Building Brand Experiences: A Practical Guide to Retaining Brand Relevance

By Darren Coleman

This book provides a step-by-step framework, which allows businesses to craft constructive and pertinent brand experiences that will enthral consumers. The book provides a guide that creates brand experiences to improve business performance based on tried-and-tested tools, templates and informed research. Building Brand Experiences offers a combination of practical and real-life examples and expert insight to help brands improve performance.

Accelerated Leadership Development: How to Turn Your Top Talent into Leaders

By Dr Ines Wichert

Accelerating career progression from entry level to senior executive roles is far from straightforward, but Ines Wichert looks to provide practical advice, tips and techniques to help people move up the career ladder. Accelerated Leadership Development includes insights from HR experts and business leaders, while also demonstrating how this type of development works in practice. Additionally, the book specifically looks at tailored leadership development suitable for women and millennials, rejecting the notion that one size fits all when it comes to developing talent.



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