Recommended reading: Story-driven marketing and tackling ignorance

Marketing Week reviews the latest books for marketers.

books reading

The Perils of Perception: Why we’re wrong about nearly everything

By Bobby Duffy

Are you ignorant? Probably. From politics to parenting, managing director of Ipsos Mori Social Research Institute, Bob Duffy, uses this book to prove the huge gap that most of us have between perception and reality.

Grounded in facts, facts and more facts, Duffy seeks to dispel myths around a range of topics while also showing how dangerous these misconceptions can be. The book breaks down the areas we usually get wrong and provides advice on how to offset the ‘post-truth’ era.

Jeopardy: The danger of playing it safe on the path to success

By Wilfred Emmanuel-Jones

Wilfred Emmanual-Jones has lived a somewhat extraordinary life. Leaving school as an undiagnosed dyslexic with no qualifications, he rose through the ranks at the BBC to become a producer before launching his food brand ‘The Black Farmer’.

That brand now has an annual turnover of several million but in 2005 Emmanuel-Jones was forced to re-mortgage his house in order to pay for it. Drawing on his own experience he urges readers to live a life with less fear and that ultimately to reap great rewards in business you have to be willing to take risks.

Creative Superpowers: Equip yourself for the age of creativity

Edited by Laura Jordan Bambach, Mark Earls, Daniele Fiandaca Scott Morrison

The world is changing and at times it can be hard to keep up. This book aims to help readers with to supercharge creativity and to ensure they thrive in today’s fast-paced working environment. The authors break down everything into four key lessons: hacking, making, teaching and thieving. It includes contributions from marketers, architects, CEOs, creative storytellers and many more who explain how each of the four lessons can be applied to solve problems and excel in creative fields.

Storynomics: Story-driven marketing in the post-advertising world

By Robert McKee  and Thomas Gerace

Based on his Storynomics seminar series, Robert McKee has teamed up with Skyword CEO Thomas Gerace for this book to show business leaders how they can apply storytelling to their businesses to grow revenue and increase loyalty. Through this book the authors aim to bring new meaning to marketing and give readers strategies to ensure their marketing moves beyond the traditional.



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