Recruitment challenges and the purpose debate: Your Marketing Year
2021 has been a difficult year to read. The mood and sense of optimism dictated by lockdown and lockdown easing, and punctuated by supply chain issues, price pressure and economic capriciousness. All mixed with stolen moments of possibility and opportunity.
The world of marketing was also full of advancements, contradictions and polarisation. Here is my take on the significant stories of the year.