Recycle Now runs TV campaign

Recycle Now, the campaign to promote recycling in England, is to run a television campaign to encourage people to recycle garden waste as compost. The ad, created by Team Saatchi, extends the theme of ‘the possibilities are endless’ used in Recycle Now’s first burst of advertising, which focused on recycling cans. The execution retains the earlier campaign’s animated family and Eddie Izzard voice-over, and demonstrates how common garden waste, such as leaves, twigs and grass-cuttings, can easily be composted. The ads will run from this week, with slots around Channel 4’s City Gardener tomorrow (Thursday). The campaign has been adapted to run in the national press and gardening magazines. Recycle Now is managed by the Waste and Resources Action Programme, a government-backed non-profit organisation. Media planning and buying is handled by Mediaedge:CIA.

Recommended

PokerStars hands £1m UK ad mantle to Mustoes

Marketing Week

Online gambling company PokerStars has appointed Mustoes as its UK advertising agency, as it plans a major summer push across Europe. The appointment was made earlier this week, after a competitive pitch that involved several other agencies including Vallance Carruthers Coleman Priest. Earlier this month, BLM Media was appointed as PokerStars’ media planning and buying […]

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now