Red Brick Road focuses on digital and direct marketing

Red Brick Road is setting up a new standalone agency that will focus on digital and direct marketing.

Paul Hammersley, chief executive of Red Brick Road, says it has outsourced some work for its two clients, Tesco and Heineken, to specialists in a variety of disciplines. However, the agency is keen to place this on a more formal footing and will move within months to set up a new agency.

“We have met with a lot of agencies who are specialists in fields that we need help with, including direct marketing, sales promotion and digital. We’ve had a lot of conversations with people. We have now a long list of people we can bring on board when we need to,” said Hammersley.

“In the next few months we may be involved in starting a business that delivers some of this stuff. It’ll probably be focused on the direct marketing and interactive space to start with. That’s definitely we’re something we are looking at quite hard,” he added.

Any agency is likely to be set up under a new name. Red Brick Road would take a minority share of the business, with the co-founders taking the majority. No partners have yet been named, but Hammersley stressed that his company could work with other specialists as well as the new agency.

To date, the company has used specialist digital agencies on four projects for Tesco and is currently working on a project for Heineken where all the online activity has been outsourced.