Red Bull is eyeing connected TVs as its next major platform for video content.
Red Bull is eyeing connected TVs as its next major broadcast platform for its host of live-event streaming and video-on-demand content. Read full article here.
Hearst Magazines’ Good Housekeeping has overtaken Condé Naste’s fashion title Glamour in the top 10 UK actively purchased magazines rankings table, according to the latest ABC results.
Standard Chartered has become the Merseyside’s club first corporate sponsor to voice public reservations over Luis Suarez’s behaviour, after he refused to shake Manchester United player, Patrice Evra’s hand before the 2-1 loss to Manchester United.
Dear Secret Marketer, it is with regret that I read you are departing after three years (MWlinks.co.uk/SecretMarketer). Your column has given me great pleasure over that time and I will miss your insight and humour – this comes from a sales director too! Best regards and good luck to your successor. Paul TynanSales directorCereal Partners […]
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.