Red Letter Days picks agency for Christmas push

By Marketing Week 7 Sep 2007 8:40 am

Red Letter Days has appointed MyAgency to handle its Christmas advertising campaign following a five-way pitch against WARL, Souk, Purity and Mather.
The adventure experience company has handed MyAgency a brief to create an integrated campaign across all platforms including digital.

The Christmas drive is set to run from October and a media agency has yet to be appointed.
Red Letter Days was bought by Dragon’s Den judge Peter Jones and the former chairman of Millwall Football Club Theo Paphitis in a bid to rescue it from administration in August 2005.

The company, originally owned and created by former Dragon’s Den judge Rachel Elnaugh, suffered financial difficulties that could not be rectified without further cash injection.

According to its website, Red Letter Days is a £20m business, leading a market worth £200m. Last August it appointed digital agency SugarShaker to relaunch its website.

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