In a world of fake news, consipiracy theories and hate speech, social media platforms are under increasing pressure to guarantee they can provide brand safe environments.
None more so than Reddit, which has a perception problem to overcome among certain sections of the population around the action it takes to clamp down on negative content across its site.
The company's chief operating officer Jen Wong is, however, confident Reddit has a system in place to silence the doubters.
"Honestly, brand safety is always an industry discussion. But on Reddit it’s not an issue and it’s probably not where we’re spending a lot of time having conversations with our clients," she states.
"It’s important to them, but we are more talking about how we deliver against their performance needs.”
Speaking as Reddit opens its first UK office today (28 September), Wong explains layered levels of protection exist to ensure brands feel safe while surrounded by user generated content.