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Redefining creativity and Christmas effectiveness: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the launch of Spotify’s ‘Wrapped’ to discovering which Christmas ads topped the effectiveness rankings, it’s been a busy week. Here is my take.
Keeping it simple
Creativity is often touted as the silver bullet to success in advertising. This means many things to many people, but what it isn’t exclusively is bold and brave.
