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  1. eddiemay 23 Jul 2015

    Sensible strategy to focus on fitness, using partnerships, social and earned media to engage with consumers, instead of trying to match Nike, adi and others with ATL or sponsorship spend. Although…all those brands are increasingly focused on non-traditional channels, too, so Reebok needs to stay agile and creative as well as focused on its core audience, to really cut through.

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