Job site reed.co.uk has launched a multichannel ad campaign, which asks the public to vote for the ad they would like to be aired on prime-time national, terrestrial and satellite TV from January as part of “Who’s hired? You decide”. Read the full story here.
Google has released its most searched for terms in the UK for 2011 with the royal wedding, Kim Kardashian and a host of digital companies topping the charts. Read the full story here.
With a 4G network still a long way off, Lara O’Reilly’s piece on the frustration of failing to access her preferred apps and websites while recuperating in hospital, provides food for thought. 3G technology is great, but when the network was designed it did not anticipate the level of content that is rich in data […]
Swiftcover has dropped its punk icon brand ambassador Iggy Pop in favour of a new family of animated characters voiced by celebrities.
Russell is away so it’s my turn once again to offer a view on the week’s biggest stories. From the rise of ‘buy now, pay later’ brands to NatWest trying to sort out its “messy middle”, it’s been a busy week. Here’s my take.
From Coca-Cola’s move into hard seltzer to NatWest’s ‘messy middle’ problem here’s everything you need to know this week.
Tesco achieved consumer engagement and sales uplift by putting an emotional spin on a price-driven campaign
In her first interview since taking on the top marketing job two months ago, Margaret Jobling says she is focused on bringing the company’s purpose to life while finding ways to improve the customer experience and marketing effectiveness.