Refresh Mobile marketer leaves after less than a year


Elaine Devereux, the marketing director of mobile magazine publisher Refresh Mobile, is leaving after less than a year in the role to set up her own company.

Refresh, the company behind "mobizines", appointed former T-Mobile executive Devereux as its first marketing and brands director last year (MW February 9, 2006). It is now looking for a replacement.

Devereux spent five years at T-Mobile, where she held a variety of roles including vice-president of consumer public relations for T-Mobile International and director of public relations. She was also part of the corporate communications team that rebranded T-Mobile across five European markets.

Previously, Devereux was responsible for the Motorola brand across the Benelux region and handled the launch, and subsequent sale, of Phones4U in the Netherlands.

Refresh, which was launched in 2005 from the buy-out of T-Mobile’s News Express service, publishes mobile magazines for brands including Time Out, OK! and BBC News.

It is not known what type of company Devereux is looking to launch.


Google set for leap into in-game ads

Marketing Week

Google looks to be stepping up its efforts against rival Microsoft once again as rumours abound that search giant Google is in talks to snap up in-game advertising company Adscape Media. While the acquisition remains little more than rumour at the moment, it would not be an unexpected move. Adscape has made no secret of […]

Unilever takes steps to ensure complete protection on the Web

Marketing Week

Unilever, the Anglo-Dutch packaged goods giant, is moving to protect its brands, intellectual property, domain names and trademarks by consolidating the management under one umbrella company. The company has  app-ointed law firm Baker & McKenzie to handle its global trademark portfolio. As part of the deal, NetNames, the domain name management company, will manage and […]

Why AOL should beware of invading the affiliate’s objectivity

Marketing Week

Perhaps the most interesting aspect of the TradeDoubler/AOL deal was that the initial $900m (£457m) bid was deemed to be undervalued – a reflection of the perceived strength of the company, the market and the concept. TradeDoubler is undoubtedly impressive – it started out with significant funding and the added benefits of remaining private while […]


    Leave a comment