UK’s top 50 brands reported 30% higher returns than FTSE 100 in 2021
Niamh CarrollStrongly branded companies recover quicker from crises and retain a stronger performance going forward, Brand Finance’s latest research indicates.
Marketing trade bodies raise concern over ‘daunting’ GDPR replacement plan
Niamh CarrollThe government’s plan to replace GDPR with an entirely new data privacy regime could create more problems for brands than solutions, the marketing industry warns.
‘Use this time wisely’: Marketing bodies welcome delay of Google’s third-party cookie ban
Niamh CarrollGoogle’s Privacy Sandbox vice president said the delay follows “consistent feedback” from marketers, publishers and developers that they need “more time”.
‘Micro-upskilling’: The DMA on its plan to help tackle the digital skills shortage
Niamh CarrollThe launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
Business calls for ‘swift’ action following Johnson’s resignation
Charlotte RogersTrade bodies are calling on the government to restore the confidence of business by introducing stability and a long-term strategic vision.
NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Marketers push for ‘more clarity’ on government’s GDPR overhaul
Niamh CarrollThe UK government says reforming data protection legislation will benefit business, but marketers are cautious about what a divergence from GDPR could mean for the industry.
Marketing bodies react as government commits to new digital legislation
Michaela JeffersonThe planned introduction of new digital competition rules and a new UK data protection regime heralds “enormous change” for the advertising sector, ISBA says.
Controversial Adidas ads banned for ‘explicit nudity’
Niamh CarrollWhile Adidas argues the images of breasts in the ads are a recognition of the diversity of bodies, the ASA has deemed the nudity as likely to cause offence.
Gambling brands banned from using sports stars in ads
Niamh CarrollNew regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
Beer company’s ‘misleading’ April Fools promotion sparks 40 complaints within hours
Michaela JeffersonCustomers of Bier Company were tricked into signing up for a monthly subscription with an email stating they had won “free beer for life”.
‘We needed to up our game’: The FCA on embracing the power of marketing
Matthew ValentineRecognising the need to be “more radical”, the Financial Conduct Authority has the backing of senior leadership to make marketing a “vital” part of its fight against fraud.
Marketing trade bodies reveal strategy to achieve programmatic transparency
Michaela JeffersonThe launch of a new toolkit marks a “significant step forward” for brands, following the stark findings of the Programmatic Supply Chain Transparency Study in May 2020.
Quarter of BAME consumers see ‘no improvement’ in advertising’s portrayal of diverse groups
Michaela JeffersonNew research from the ASA identifies three broad potential harms that could arise from adverse portrayals of race and ethnicity in advertising.
Advertisers urged to change approach to pitching amid mental health ‘crisis’
Michaela JeffersonISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.