New advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.
The DMA is dropping ‘direct’ from its name in favour of ‘data’ as it looks to reflect the changing nature of marketing and appeal to its broader membership base.
While UK trade bodies have welcomed the move, the Government is being urged to make sure it fully understands the complexity of the online ecosystem and recognises the value of the current ad regulation model.
The International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.
Only marketers have the behavioural understanding and analytical training to determine if the extra money illegally spent on the Vote Leave campaign swayed the Brexit result. Now is the time to do just that.
Weed takes over from former Camelot CEO Andy Duncan, and will focus on the ad industry’s relations with government and SMEs, as well as rebuilding trust in the sector.
Almost 90% of UK businesses don’t export their goods and services, something marketers and bodies such as the CIM can help change, according to the minister for trade and export promotion.
The new ASA chairman Lord Currie explains why he thinks ad self-regulation works and the challenges the regulator faces when it comes to remaining relevant.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.
New rules around gender stereotyping are set to be introduced after a report by the Advertising Standards Authority (ASA) found advertising affects people’s expectations of how others should “look or behave” according to their gender.
The new ASA rules, which come into force tomorrow (1 July), will ban ads for high fat, salt and sugar (HFSS) products in all children’s media including YouTube, Facebook and Twitter.
The Committee of Advertising Practice has released new guidelines for working with influencers in a bid to help brands “stick to the rules”.
The Chartered Institute of Marketing has launched its first sector-specific marketing programme for the construction industry to address a growing need in that sector, but should other industries follow suit or could it lead to narrow thinking?