Adland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
A no-deal Brexit would affect marketers’ day-to-day jobs significantly, particularly in staffing, data use and supply chains. Here’s what you need to know.
With 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
A review of the government’s obesity strategy, collaboration on a new digital charter and a “good” deal with the EU that allows for a flexible migration system are top of the ad industry’s wishlist from Boris Johnson and his government.
New advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.
The DMA is dropping ‘direct’ from its name in favour of ‘data’ as it looks to reflect the changing nature of marketing and appeal to its broader membership base.
While UK trade bodies have welcomed the move, the Government is being urged to make sure it fully understands the complexity of the online ecosystem and recognises the value of the current ad regulation model.
The International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.
Only marketers have the behavioural understanding and analytical training to determine if the extra money illegally spent on the Vote Leave campaign swayed the Brexit result. Now is the time to do just that.
Weed takes over from former Camelot CEO Andy Duncan, and will focus on the ad industry’s relations with government and SMEs, as well as rebuilding trust in the sector.
Almost 90% of UK businesses don’t export their goods and services, something marketers and bodies such as the CIM can help change, according to the minister for trade and export promotion.
The new ASA chairman Lord Currie explains why he thinks ad self-regulation works and the challenges the regulator faces when it comes to remaining relevant.
The digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.
The government health body is changing its strategy as it looks to take its “tools out of the marketing world and into everyday interactions with the health system”.