Ad industry comes together to tackle the climate crisis
Molly FlemingThe Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
TimeTo ramps up efforts to tackle sexual harassment ahead of festive period
Ellen HammettAdland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
What marketers should do in the event of a no-deal Brexit
Morag Cuddeford-JonesA no-deal Brexit would affect marketers’ day-to-day jobs significantly, particularly in staffing, data use and supply chains. Here’s what you need to know.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Ad industry calls for new PM to rethink ‘onerous’ junk food ad ban
Sarah VizardA review of the government’s obesity strategy, collaboration on a new digital charter and a “good” deal with the EU that allows for a flexible migration system are top of the ad industry’s wishlist from Boris Johnson and his government.
Ban on ‘harmful’ gender stereotypes in advertising comes into force
Erin LyonsNew advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.
DMA rebrands to Data and Marketing Association to be ‘fit for the future’
Molly FlemingThe DMA is dropping ‘direct’ from its name in favour of ‘data’ as it looks to reflect the changing nature of marketing and appeal to its broader membership base.
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Questions raised over ASA’s role as government calls for ‘urgent’ regulation of big tech
Ellen HammettWhile UK trade bodies have welcomed the move, the Government is being urged to make sure it fully understands the complexity of the online ecosystem and recognises the value of the current ad regulation model.
Alcohol brands and social platforms join forces to prevent irresponsible advertising
Molly FlemingThe International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.
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Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit
Mark RitsonOnly marketers have the behavioural understanding and analytical training to determine if the extra money illegally spent on the Vote Leave campaign swayed the Brexit result. Now is the time to do just that.
Advertising Association appoints Unilever’s Keith Weed as president
Ellen HammettWeed takes over from former Camelot CEO Andy Duncan, and will focus on the ad industry’s relations with government and SMEs, as well as rebuilding trust in the sector.
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Baroness Fairhead: Marketers are key to unlocking overseas trade for the UK
Rona FairheadAlmost 90% of UK businesses don’t export their goods and services, something marketers and bodies such as the CIM can help change, according to the minister for trade and export promotion.
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New ASA chairman: It would be odd if advertisers always complied
Sarah VizardThe new ASA chairman Lord Currie explains why he thinks ad self-regulation works and the challenges the regulator faces when it comes to remaining relevant.
Google and Facebook commit to ‘gold standard’ to clean up digital advertising
Leonie RoderickThe digital giants have committed themselves to the IAB’s new ‘Gold Standard’ initiative, which looks to “raise the standards” and address ad fraud and brand safety in online advertising.