As IPA research reveals effectiveness culture scores rise significantly in brands where the value of marketing is understood by senior leadership, creating a roadmap could be the answer to securing C-suite support.
The UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.
With the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?
Having scored in the top 20% of all UK ads for both branding and building affinity for the brand, Boots’ ‘Feel Good as New’ is revealed as the most effective TV ad of June.
Marketers are becoming increasingly disenfranchised by the lack of transparency in agency relationships, but there are steps that can be taken to help restore trust.
Brands including Mars, KFC and GSK have signed an open letter condemning the “lack of adequate action” taken by Facebook, Instagram, Twitter and Snapchat following the racist abuse suffered by several members of the England squad.
Three years on from the launch of its original ‘Media Services Framework’, ISBA has given the guide a “fundamental overhaul” to help advertisers navigate new issues in the rapidly evolving media ecosystem.
While trade bodies protest the government’s plans for a junk food ad ban, the UK’s leading marketers are widely in favour of increased regulation and restrictions across potentially harmful products, new research finds.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
In partnership with the Advertising Association and Kantar, Marketing Week will reveal the month’s most effective advertising campaign and share what marketers can learn from it.
A monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.
By pledging to use trusted digital ad partners, brands can tackle ad fraud, improve brand safety and improve the reputation of the online ecosystem.
The industry’s response to #MeToo aims to ensure office life in 2021 avoids a return to an “old normal” with a refreshed code of conduct and new training.
The industry has launched Ad Net Zero, which calls for brands and agencies to commit to a five-point plan to reduce CO2 emissions.
To maintain trust, comply with regulations and offer more effective personalisation, brands should offer consumers a variety of opportunities to communicate which kinds of content they want to see, when they want to see it.