Report reveals generational divide in trust around advertising
Chris SutcliffeThe gap between generational attitudes to advertising is widening, as differences in the media to which people are exposed growing up emerge.
How will Meta’s new targeting rules impact marketers?
Niamh CarrollMeta will ask EU users to consent to targeted advertising, a move which could limit marketers’ ability to personalise ads on its platforms.
Industry welcomes government’s plan to tackle illegal ads and child safety online
Molly InnesAs part of the Online Advertising Programme, the government says it will take a hard line on illegal ads, influencer scams and ads that can harm children.
Ladbrokes ad latest to be banned for appealing to under-18s
Molly InnesA promotional tweet from the betting brand featuring YouTube star Jake Paul has been banned for appealing to children.
Trust in advertising industry ‘boosted by ASA campaign’
Niamh CarrollRebuilding trust is the “most crucial issue” facing the advertising industry, says the AA, which is calling on more brands to take part in the next iteration of the campaign in 2023.
Government stops short of gambling ad ban but demands more action on targeting
Molly InnesThe government’s long-awaited gambling white paper, released today, has called for more action from the industry on targeting, promotions and data use.
‘No magic bullet’ for gambling advertising regulation, experts say
Molly InnesWith the government’s gambling whitepaper expected imminently, could a ban on gambling ads lead betting brands to ramp up marketing in other areas?
Online advertising regulation: What is and isn’t working for marketers
Niamh CarrollIn a Westminster eForum discussion about the future of online advertising regulation, speakers from the ICO, DCMS, and IAB UK addressed some of the most pressing concerns for marketers.
All In Census returns to measure marketing industry’s progress on inclusion
Michaela JeffersonThe marketing industry is once again encouraged to “stop the clock, take 15 minutes and have your say”, with the backing of leaders from the likes of Boots, Specsavers and Channel 4.
Government reintroduces GDPR replacement bill with new reforms for marketers
Michaela JeffersonThe reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
Marketing bodies call for ‘swift clarity’ over government’s decision to split DCMS
Michaela JeffersonIt is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Mondelez UK sales ‘holding up well’ despite HFSS restrictions in store
Michaela JeffersonMeanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
Culture secretary promises to ‘go further’ to address marketing’s skills crisis
Michaela JeffersonLaying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Employment in marketing and advertising has fallen 14% in three years
Niamh CarrollMeanwhile, real-term salaries for junior to mid-level marketers have decreased by 10% since 2011, despite a 42% rise in annual UK advertising spend.
Bodyform ad with bloody sanitary towel rakes in the most complaints of 2022
Michaela JeffersonThe Advertising Standards Authority has revealed the top three most complained about ads of the year, but none were deemed to have broken any advertising rules.