New research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
If brands want to have licence to talk about the environment they need to show they understand the problems and are making moves to mitigate their impact.
More than 250 companies have signed an open letter, which demands world leaders and tech platforms take action to stop the spread of misinformation as data shows the extent of the problem.
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.
Main media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
The advertising watchdog is calling on media owners and platforms to donate ad space to fuel the roll out its trust-building campaign across the UK.
According to strategists, this “dramatic shift in momentum” is a result of online brands needing to build “mental real estate” with consumers without the presence of physical stores, and is likely to continue in the long-term.
The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
As IPA research reveals effectiveness culture scores rise significantly in brands where the value of marketing is understood by senior leadership, creating a roadmap could be the answer to securing C-suite support.
The UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.
With the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?
Having scored in the top 20% of all UK ads for both branding and building affinity for the brand, Boots’ ‘Feel Good as New’ is revealed as the most effective TV ad of June.