NatWest CMO Margaret Jobling appointed ISBA president
Niamh CarrollISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
Marketers push for ‘more clarity’ on government’s GDPR overhaul
Niamh CarrollThe UK government says reforming data protection legislation will benefit business, but marketers are cautious about what a divergence from GDPR could mean for the industry.
Marketing bodies react as government commits to new digital legislation
Michaela JeffersonThe planned introduction of new digital competition rules and a new UK data protection regime heralds “enormous change” for the advertising sector, ISBA says.
Controversial Adidas ads banned for ‘explicit nudity’
Niamh CarrollWhile Adidas argues the images of breasts in the ads are a recognition of the diversity of bodies, the ASA has deemed the nudity as likely to cause offence.
Gambling brands banned from using sports stars in ads
Niamh CarrollNew regulations will force the likes of Paddy Power, Coral Racing and BetVictor to rethink their advertising partnerships with high profile sportspeople and reality TV stars.
Beer company’s ‘misleading’ April Fools promotion sparks 40 complaints within hours
Michaela JeffersonCustomers of Bier Company were tricked into signing up for a monthly subscription with an email stating they had won “free beer for life”.
‘We needed to up our game’: The FCA on embracing the power of marketing
Matthew ValentineRecognising the need to be “more radical”, the Financial Conduct Authority has the backing of senior leadership to make marketing a “vital” part of its fight against fraud.
Marketing trade bodies reveal strategy to achieve programmatic transparency
Michaela JeffersonThe launch of a new toolkit marks a “significant step forward” for brands, following the stark findings of the Programmatic Supply Chain Transparency Study in May 2020.
Quarter of BAME consumers see ‘no improvement’ in advertising’s portrayal of diverse groups
Michaela JeffersonNew research from the ASA identifies three broad potential harms that could arise from adverse portrayals of race and ethnicity in advertising.
Advertisers urged to change approach to pitching amid mental health ‘crisis’
Michaela JeffersonISBA’s director of agency services believes pitches have become “more frequent, more complex and more costly”, to the detriment of both advertisers and their agencies.
‘We have to compete hard’: AA launches talent ‘taskforce’ to tackle skills shortage and diversity
Michaela JeffersonA renewed look at talent is “vital” for the future success of the industry as brands, agencies and media owners “struggle” to attract and retain staff, says AA president and Tesco chief customer officer Alessandra Bellini.
Brands’ hiring intentions remain ‘strong’ but begin to soften
Michaela JeffersonWhile more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Market research budgets enjoy strongest boost in nine years as marketing spend slows
Michaela JeffersonOmicron, rising inflation and supply chain disruption have taken their toll on overall marketing budget growth, but spend on market research is on the rise.
Ad watchdog escalates sanctions against persistent rule-breaking influencers
Michaela JeffersonBrands could face similar sanctions in future, the advertising regulator has warned, as it puts six former Love Island stars on blast for failing to disclose when their social media posts are ads.
Marketing’s digital skills gap could become ‘unmanageable’ as proficiency declines
Michaela JeffersonNew research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.