Advertisers have a golden opportunity to drive change in 2021
Sophia HaynesBy pledging to use trusted digital ad partners, brands can tackle ad fraud, improve brand safety and improve the reputation of the online ecosystem.
Marketing industry renews efforts to tackle sexual harassment ahead of office return
Molly FlemingThe industry’s response to #MeToo aims to ensure office life in 2021 avoids a return to an “old normal” with a refreshed code of conduct and new training.
Sky and Unilever back industry initiative to address climate crisis
Molly FlemingThe industry has launched Ad Net Zero, which calls for brands and agencies to commit to a five-point plan to reduce CO2 emissions.
Consent management and preference centres – what’s the difference?
Claire FeeneyTo maintain trust, comply with regulations and offer more effective personalisation, brands should offer consumers a variety of opportunities to communicate which kinds of content they want to see, when they want to see it.
How the UK’s ad watchdog is using AI and data science to have more impact
Ellen HammettThe Advertising Standards Authority is hoping to have an in-house data science team in place by the end of the year to help it regulate online ads more effectively and efficiently.
ASA: The volume of gambling ads is driving distrust of advertising
Sarah VizardThe ad regulator says there are concerns among the British public about the advertising of some products and services, including gambling, to vulnerable people and says the industry needs to do more to ensure that is not the case.
Ad industry comes together to tackle the climate crisis
Molly FlemingThe Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
TimeTo ramps up efforts to tackle sexual harassment ahead of festive period
Ellen HammettAdland’s response to #MeToo has unveiled the next steps in its efforts to crackdown on sexual harassment in the advertising industry, including a new toolkit, training programme and refreshed campaign.
What marketers should do in the event of a no-deal Brexit
Morag Cuddeford-JonesA no-deal Brexit would affect marketers’ day-to-day jobs significantly, particularly in staffing, data use and supply chains. Here’s what you need to know.
10 sessions you won’t want to miss at the Festival of Marketing
Marketing WeekWith 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Ad industry calls for new PM to rethink ‘onerous’ junk food ad ban
Sarah VizardA review of the government’s obesity strategy, collaboration on a new digital charter and a “good” deal with the EU that allows for a flexible migration system are top of the ad industry’s wishlist from Boris Johnson and his government.
Ban on ‘harmful’ gender stereotypes in advertising comes into force
Erin LyonsNew advertising rules around gender stereotypes come into force today after the UK ad watchdog determined harmful stereotypes in advertising can contribute to inequality in society.
DMA rebrands to Data and Marketing Association to be ‘fit for the future’
Molly FlemingThe DMA is dropping ‘direct’ from its name in favour of ‘data’ as it looks to reflect the changing nature of marketing and appeal to its broader membership base.
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Questions raised over ASA’s role as government calls for ‘urgent’ regulation of big tech
Ellen HammettWhile UK trade bodies have welcomed the move, the Government is being urged to make sure it fully understands the complexity of the online ecosystem and recognises the value of the current ad regulation model.
Alcohol brands and social platforms join forces to prevent irresponsible advertising
Molly FlemingThe International Alliance for Responsible Drinking (IARD) has pledged to improve targeted social media advertising to prevent alcohol ads reaching the wrong audience.