In a Westminster eForum discussion about the future of online advertising regulation, speakers from the ICO, DCMS, and IAB UK addressed some of the most pressing concerns for marketers.
The marketing industry is once again encouraged to “stop the clock, take 15 minutes and have your say”, with the backing of leaders from the likes of Boots, Specsavers and Channel 4.
The reformed bill has a number of implications for marketers, including further clarification around legitimate interest, changes to cookie consent exemptions, and a reduction in compliance paperwork.
It is now unclear where responsibility for some of the marketing industry’s top concerns lie, including the digital skills gap, the replacement of GDPR and the online safety bill.
Meanwhile, the company has said it has no plans to roll back prices or increase promotions this year.
Laying out her priorities for the marketing and advertising industry, Michelle Donelan said the DCMS would continue with its plan to introduce online advertising regulations.
Meanwhile, real-term salaries for junior to mid-level marketers have decreased by 10% since 2011, despite a 42% rise in annual UK advertising spend.
The Advertising Standards Authority has revealed the top three most complained about ads of the year, but none were deemed to have broken any advertising rules.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Strongly branded companies recover quicker from crises and retain a stronger performance going forward, Brand Finance’s latest research indicates.
The government’s plan to replace GDPR with an entirely new data privacy regime could create more problems for brands than solutions, the marketing industry warns.
Google’s Privacy Sandbox vice president said the delay follows “consistent feedback” from marketers, publishers and developers that they need “more time”.
The launch of the scheme follows government research revealing 46% of businesses have struggled to recruit for roles that require data skills.
Trade bodies are calling on the government to restore the confidence of business by introducing stability and a long-term strategic vision.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.