Reigniting the frozen sector

The proposed diversification into frozen food by Greggs ( 5 July) should ignite interest and buzz in this lacklustre category.

With YouGov figures that say one in four consumers rarely visit the frozen food aisle in supermarkets and almost half believing the offer is uninspiring, it’s good to see an alliance between Greggs and sector leader Iceland responding to this challenge.

Owen Catto
Managing partner,
Live & Breathe


Women of all ages will buy good design

Marketing Week

I totally disagree with Mark Ritson (MW last week). Good design appeals to women of all ages just look at Diane von Furstenberg, whose designs are loved by all women who can afford to buy them. Older women are not necessarily spending less and at the top end of the market, although those hit by […]


Sensible m-commerce move

Marketing Week

A recent report by Deloitte into app downloads for global consumer and healthcare brands stated that “brands need to decide whether an app is needed rather than a mobile website”. If there’s not a clear business case for a native app that really exploits features such as location, in-app alerts or rich user interface interaction […]

Olympic sponsors need to get employees on board

Marketing Week

I am pleased to see that BA’s employee engagement programme will involve staff in its sponsorship of 2012 Olympics and Paralympic Games. Key brands invest substantially in communicating with customers but too often underrate the value of internal marketing to their staff. It is at the point of interaction between customers and employees where the […]


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