As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
The great and the good of the marketing world were at this week’s Mobile World Congress in Barcelona where tackling mobile ad blocking, the rise of virtual reality and redefining the smartphone were high on the agenda.
Marketers, like sportspeople, must focus on the ‘hard yards’ that make the moments of glory possible.
A LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Marketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Having ended its retail exclusivity deal with Boots, Mark Hill Hair has appointed its first ever marketing director to steer the brand into a new era.