Samsung is currently on top of its battle with Apple to be the world’s premier smartphone maker, but as global smartphone sales slow the Korean company’s mobile marketing chief YH Lee knows the future lies in creating an ecosystem of products and humanising communications.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
The importance of virtual reality (VR) technology at this year’s Mobile World Congress was underlined by a surprise appearance by Facebook CEO Mark Zuckerberg at a Samsung product launch tonight (21 February), during which he predicted VR will be “the most social platform”.
The great and the good of the marketing world were at this week’s Mobile World Congress in Barcelona where tackling mobile ad blocking, the rise of virtual reality and redefining the smartphone were high on the agenda.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.