Renault has extended its long-term sponsorship of Channel 4 drama to the end of the year. The new deal negotiated by Carat will feature credits and break bumpers for the Renault Espace, using the line ‘The best seats in the house’.
From setting the vision in a hybrid world to learning to play for “club and country”, marketers discuss the nuances of management.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.