Renault extends contract with Publicis Groupe

Renault has extended its advertising contract with Publicis Groupe for a further three years.

Renault Clio

The deal will enable the car marque “to maintain collaboration” with the advertising giant for the next three years, across its portfolio of brands globally

In a statement, the agency says: “Renault and Publicis Groupe have signed an agreement to maintain their collaboration for another three years – 2010, 2011 and 2012. The agreement principally covers strategy, creative work, production and coordination for the entire Renault portfolio of brands, products and services -Renault, Dacia and Samsung.”

The agency also says it is aiming to help the car marque expand into overseas markets.

The statement adds: “The partnership between Renault and Publicis Groupe will also feature an enlarged footprint spanning 28 countries, including the leading markets where Renault operates around the world.”

Renault is to run a brand campaign early next year to support its shift to a sustainability-based marketing strategy. I recently expanded its brand with the launch of a new Sky TV channel, called Renault TV.

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