Former French footballer Thierry Henry has resigned with Renault as a brand ambassador in a move that will see the car brand’s famous ‘Va Va Voom’ ads return to UK TV screens for the first time since 2011.
Henry, who first starred in Renault’s adverts in 2002, will feature in a new series of TV idents as part of Renault’s sponsorship of Premier League football on Sky Sports. The spots will be broadcast during or around 96 live matches and non-live programming across the 2018/19 season.
The idents, which will carry the new hashtag #withyoualltheway, will see Henry follow the journey of real Premier League fans as they experience matches throughout the season, while showcasing several Renault cars including the Clio, Captur and All-New Mégane R.S. hot hatch.
“It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football,” Henry says.
“Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport. I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘Va Va Voom’ back into British football.”
Renault UK’s managing director, Vincent Tourette, adds: “We’re delighted to welcome Thierry back to Renault to lead the line in our new TV idents on Sky Sports.
“We’ve just enjoyed an amazing World Cup summer in which we were reminded of football’s power to bring out the best in us all, and we can’t wait to carry that on into the Premier League season with Thierry at the helm as we explore a sport that links very strongly with Renault’s ‘Passion for Life’ ethos.”
Perhaps Henry’s return can give Renault a much needed boost, after sales decreased by almost 15% year-on-year in July, according to data from the Society of Motor Manufacturers and Traders (SMMT).
Its market share has also dropped from 2.84% to 2.56% over the last 12 months, with YouGov’s Brand Index ranking it as the 28th most popular car brand out of 38.