Renault to appear in The Sims 3

Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the game.

The Sims 3
The Sims 3

In a new product placement deal, the Renault Twizy Z.E xoncept car, will be made available to download free of charge by The Sims 3 players within an ’Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and windmill.

Renault claims the use of the EVP inside The Sims 3 will have a positive effect for a player’s in-game family by reducing their weekly virtual household bills.

“Electric vehicles are additionally going to appeal to younger, more socially conscious prospects and especially early adopters. This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Bband just ahead of the Renault range of affordable electric vehicles themselves”, says Stephen Norman, SVP global marketing for the Renault Group.

“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” adds Elizabeth Harz, senior vice president of global media sales for EA. “Millions of The Sims 3 players of are able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”

The partnership was negotiated by OMD Fuse International on behalf of Renault.

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