Renault has withdrawn and apologised for its ‘Shake It’ advertising, created by Publicis for the Megane brand, after viewers complained that it caused offence to people suffering from Parkinson’s disease. Renault had previously been forced to show the ads after 7pm, following complaints about children imitating them.
The average tenure for a CMO at the US’s top 100 advertisers fell again in 2023 to 3.1 years, or 37 months.
Morrisons is trialling the personalised, AI-powered initiative, which rewards shoppers for purchasing particular brands they select from a list, something it says will provide value for both the consumer and brands.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.