Renault has withdrawn and apologised for its ‘Shake It’ advertising, created by Publicis for the Megane brand, after viewers complained that it caused offence to people suffering from Parkinson’s disease. Renault had previously been forced to show the ads after 7pm, following complaints about children imitating them.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here