In 2022, Marketing Week launched a unique and unprecedented investigation into marketing effectiveness – how it was regarded, measured and communicated within businesses. The centrepiece of that project, named the ‘Language of Effectiveness’, was a landmark survey and report that uncovered how companies large and small defined marketing effectiveness and the metrics they prioritised. This […]
This quick guide offers an introduction to data-driven marketing and the benefits of deeper customer insights. It offers practical guidance and frameworks for using data to optimise marketing efforts.
With the digital marketing skillset expanding alongside evolving business and consumer needs, organisations face a ‘war on talent’ as demand outstrips supply. This quick guide looks at how businesses can optimise their recruitment process to attract and retain the right candidates.
Market research provides vital insight into customer behaviour. This best practice guide defines a framework for conducting market research and demonstrates how data can be turned into insight, and then into action.
This report provides marketeers and businesses alike with a definitive and comprehensive analysis of marketing salaries, skill gaps, employee expectations and everything in between.
This quick guide provides a starting point for brands facing changes to marketing budgets in challenging times. It covers key strategic considerations and tactics for optimising spend, showing how to do more with less.
This quick guide provides looks at the principles, techniques and metrics behind the delivery of exceptional customer experiences.
Faced with a worsening cost crisis, soaring inflation and recession, this report explores how marketers can demonstrate the tangible impact of their activity so they can make a compelling case for investment, even as budgets are squeezed.
This quick guide provides advice for businesses seeking to define or rework their brand purpose.
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach, as well as how businesses can develop a long-term strategy to help them face challenges now and in the future.
This quick guide looks at techniques for measuring digital marketing effectiveness in an increasingly customer-centric market, and discusses strategies for success amid technical and regulatory industry changes.
This quick guide provides an overview of consumer neuroscience and its application in digital marketing. It looks at how key concepts from consumer psychology can inform content, messaging and user experience (UX) design.