Reports
From 
Understanding of the fundamentals of good storytelling
A look the fundamentals of storytelling that marketers should consider in both external and internal communications, covering topics including storytelling elements, aligning stories with explicit and implicit brand values and how data can inform storytelling in marketing.
The benefits and opportunities for brands in B2B social selling
This quick guide covers the benefits and opportunities for brands in B2B social selling, looking at the key steps for planning a social selling strategy, evaluating the main social platforms and giving advice on empowering employees and measuring success.
What to consider when developing a social media strategy
This quick guide gives marketers the tools to develop a social media strategy, detailing how to align social with content, and approaches to measurement based on identifying clear objectives.
How to be an effective leader in the digital world
Leadership is changing in a digital world where rapid change continues to create both challenges and opportunities for businesses and leaders alike. This quick guide contains useful insight and practical models to help leaders understand and navigate this changing environment.
The key drivers of successful B2B digital transformation
B2B businesses embarking on digital transformation programmes must factor in a growing demand for ecommerce and a shift in approach towards customer-centricity. This report provides best practice on the opportunities and challenges involved.
The business benefits of tracking customer lifetime value
This report is a quick guide to customer lifetime value (CLV), defining its meaning and laying out the business benefits of tracking it. It covers different approaches to measurement and the importance of customer loyalty in the context of CLV.
How CX is driving competitive advantage
With rapidly evolving markets, shifting consumer behaviour and the emergence of new technologies, there has never been a greater focus on CX strategy and execution. This report is designed to provide marketers with a good fundamental knowledge of CX strategy and to support this with pragmatic advice and guidance on execution. The report includes essential […]
Why it is important to consider neurodiversity in all aspects of business
This quick guide is an abridged version of Econsultancy’s Neurodiversity and Digital Inclusion Best Practice Guide, summarising its most salient points in a snackable guide. It looks at the benefits of considering neurodiversity in the workplace and offers guidance on developing an approach to digital inclusion. It covers: Definitions: What is neurodiversity and how should businesses approach […]
The key basics that form the foundation for data strategy
The importance of data and its relationship with business success has been a key theme in many a marketing discussion in recent years.
How to integrate social media into your wider customer experience strategy
Social media now forms a vital part of customer experience, customer service and customer research. This guide provides marketers with a framework for how to approach social CX and customer service and how to integrate that into a broader customer experience strategy.
How to be agile and drive innovation through times of disruption
Digital transformation: Agility and innovation best practice guide
As digital technologies drive rapid change in customer behaviour, expectations, and market and competitive dynamics, and with long-term trends dramatically accelerated by Covid-19, businesses need to find ways to be more responsive.
