How to build a digital culture

Given the pace of technological developments, the challenge of embedding a digital culture in order to compete in a fast-paced, digitised and customer-centric world has never been greater for companies.

Understanding what the opportunities and indeed challenges are and getting internal buy-in is not straightforward, however.

This report draws on a range of survey data, case studies and interviews with leading industry figures to explore what it means to have a digital culture and how executives can go about getting the rest of the company on board.

Highlights include:

• How serving customer experience is a catalyst for organisational change
• How a digital culture takes shape
• Who’s who in a digital culture
• Culture as a foundation for growth and innovation

This report is brought to you by Marketing Week’s sister title Econsultancy