How to build and execute an ecommerce proposition

As more and more sales gravitate online, the opportunity for businesses to boost revenue and profit grows daily. It is not, however, enough to ‘build it and they will come’. Marketers need to carefully plan and develop their propositions or risk getting lost in a very crowded environment.

This report will help you create your ecommerce proposition and offers practical tips to help maximise results. It covers the entire customer journey, from when a visitor arrives on the site to when they’ve completed a purchase.

Highlights include:

  • How marketers can monitor their campaign performance, and make tweaks to projects in order to meet organisational goals.
  • A comprehensive guide to ecommerce platform architecture.
  • How marketers should select the right components for their technology stack.

This report is brought to you by Marketing Week’s sister title Econsultancy

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