How marketers learn

Business and society is changing at a frenetic rate and marketers are at the forefront of technological and behavioural shifts. In the face of this, it is difficult but even more important to take time out to learn and develop.

Based on interviews and a survey of hundreds of senior marketing leaders this report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Embracing a culture of learning and development (L&D) is crucial for marketing teams who want to remain agile and adaptable in an era of exponential change. But what does a good development strategy look like, and how can marketing teams align their L&D objectives with organisational goals?

Highlights of the report include:

  • How to build the business case for developing an L&D strategy.
  • How businesses that can embed a learning culture will be better able to manage continuous improvement in people, processes and technology.
  • Why learning faster is a driver in maintaining a competitive advantage.

This report is brought to you by Marketing Week’s sister title Econsultancy

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