Independent research commissioned by BSkyB shows that consumers enjoy ads on TV more than through any other medium, with 80 per cent of respondents believing television offers ‘the most entertaining, interesting or enjoyable’ ads. Fifty-six per cent say they are most likely to respond to ads on TV, compared with 24 per cent for national press ads and four per cent for radio ads.
Coca-Cola is being investigated by US federal prosecutors over allegations of inflated sales through fraudulent marketing and improper accounting. The claims have been made by a former employee and Coca-Cola says it will co-operate with the inquiry.
Royal Bank of Scotland (RBS)-owned Churchill Insurance Group has teamed up with the Conservative Party to launch a Conservative Party credit card. The card, which will be available to the party’s 90,000 members, will be unveiled on July 17 by Conservative Party chairwoman Theresa May. The Tories have also teamed up with breakdown service RAC […]
I can’t be alone in wondering what Iain Murray’s article on the fight against tubbies is all about (MW May 29). While, I agree that the article – which looks at the organisation FAT’s campaign against the obese – is indeed humorous, I feel that the article failed to look at the positive side of […]
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
More than 20 CMOs and senior marketers have been chosen to join the EMEA Fellowship Programme, which prepares leading marketers for the transition to CEO.
Data analysts see data accuracy as a far bigger problem than marketers do, with manual processes causing brands to waste both budget and talent.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here