Resourcing for social media teams: A beginner’s guide
Social media team roles and responsibilities can vary greatly, and there is lots of consider when deciding whether to insource or outsource, working with agencies and skills development.
A social media team of one can manage social channels, provide servicing, support and create brilliant content and engagement, delivering better results than a larger team with agency support.
Social media can also successfully be absorbed organically into organisations without the need for a social media team or strict governance, while the best agencies might not only take away resourcing issues but also become a core part of the team.
But as platforms evolve, and as social media moves beyond the domain of brand marketing/communications and further into research, customer experience and ecommerce, mid- to large-sized organisations may need to rethink their structures.
As such, developing new roles and skills, reorganising and integrating teams, and re-establishing the support roles of agencies has been something many organisations are working through.