Restructures and optimising spend: Your Marketing Week
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From Diageo’s marketing investment to the relentless nature of team restructures, it’s been a busy week. Here is my take.
Getting more from more
Diageo is becoming a benchmark marketing organisation. The stewards of its brands over many years have overseen great creative, of course. Its understanding of customers, and appreciation of the part its brands can play in occasions, has always been exemplary. It is also a very good example of an organisation that is choiceful.