The Mail on Sunday’s ad sales department has been restructured following the appointment of Simon Davies as advertisement director. Jon O’Donnell moves from brand manager of magazines to brand manager of MoS Newspapers. He replaces Rob Bassett, who becomes manager of the Entertainments section.
UGC Cinemas has appointed Julia Brown as its top marketer as it takes on revitalised rivals Warner Village and Odeon. Brown, previously strategy director at new media agency Wheel, takes the title head of marketing. She has previously held marketing posts at entertainment wholesaler Total Home Entertainment and Safeway. UGC’s former top marketer, Helen Jones […]
Underwear companies must cultivate loyalty among the UK’s increasingly brand promiscuous women if they are to boost sales, says Caroline Parry
What can marketers expect from their careers once they hit 40?
Beating stiff competition from the likes of Aldi and O2, Marketing Week Masters award winner Forest Holidays knows that open communication, having a vision and talent spotting are the hallmarks of a successful marketing team.
While others retailers opted for a more sober approach to Christmas campaigns in 2020, Tesco chose humour and cheekiness.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Morrisons’ Christmas ad is the second most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.5. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.