‘Brutal objectivity’: Tesco’s CEO on how he reversed the brand’s fortunes
Marketing Week ReportersAs Tesco CEO Dave Lewis prepares to depart, he offers an inside look at the brand strategy behind the supermarket’s turnaround.
How the streetwear spirit is transforming mainstream retail
Matt BarkerThe streetwear tradition of limited-edition ‘drops’, coupled with the increased importance of the secondary market, is bringing added hype to the high street.
Recommended reading: Confusion culture and meeting consumers’ ‘raw needs’
Matthew ValentineMarketing Week reviews the latest books and blogs for marketers.
Amazon proves consumers are choosing easy over ethical
Harry LangFor all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging.
Brands’ shift back to emotional Christmas advertising proves hit and miss
Sarah VizardAfter brands’ more ‘real’, product-focused approach to Christmas last year they have switched back to emotional advertising; but there are as many winners as losers in the brand-building game.
Luxury fashion cannot blame the climate crisis on the high street alone
Matt BarkerShortening the fashion industry’s global catwalk calendar would be a trendsetting statement of intent that shows the couture houses are ready to take responsibility for their environmental impact.
Sustainability, wellbeing, hope: The new measures of business success
Ellen HammettAs attitudes change, brands old and new are changing the way they measure corporate success, with non-financial KPIs becoming an increasingly important part of the mix.
Tesco hopes to build on last year’s Christmas success with a time-travelling delivery van
Sarah VizardTesco is hoping a “fun and festive” approach to its Christmas marketing can boost sales despite economic and political uncertainty.
Recommended reading: Tangoing tigers and streaming subscriptions
Matt BarkerMarketing Week reviews the latest books and blogs for marketers.
The strategy behind John Lewis and Waitrose’s first joint Christmas ad
Sarah VizardJohn Lewis and Waitrose have joined forces on their first campaign in the latest phase of a broader strategy designed to bring the brands closer together in the minds of consumers.
John Lewis and Waitrose launch first joint Christmas ad about an over-excitable dragon
Sarah VizardThe two retailers are hoping to bring a bit of both their brands to tell the story of a young dragon called Edgar who keeps accidentally ruining Christmas.
M&S Food looks to ‘debunk myths’ over its prices in campaign focused on value
Sarah VizardM&S is hoping to communicate its lower prices and points of difference on quality in a new campaign, ‘Re-Marks-able value’.
Sainsbury’s tells Santa origin story in Victorian Christmas ad
Sarah VizardSainsbury’s is celebrating its 150th year with a Christmas campaign centred on how festive traditions such as Santa Claus and stockings could have come about.
In-store retail is finally going digital
Ben DavisFrom Sainsbury’s debating the future of till-free shops to Alibaba reaffirming its commitment to smartphone-assisted retail, the future of in-store shopping is digital.