Sainsbury’s and Argos merge marketing teams with new CMO role
Ellen HammettThe move will see Sainsbury’s Mark Given take on the role of CMO, while Argos’s marketing boss Gary Kibble will leave the business.
Waitrose launches its biggest ever CSR campaign to tackle plastic waste
Ellen HammettWaitrose is running its “most prominent and impactful” CSR campaign to-date as it looks to address rising customer concerns about plastic and food waste.
Holland & Barrett preps brand refresh to shake off ‘dusty’ image
Ellen HammettThe health and beauty retailer is planning to revamp initiatives including its loyalty scheme and introduce new ranges such as food-to-go as it looks to expand its offering and bring new customers in.
How brands can remove friction from the customer journey
Michael BarnettAt a roundtable hosted by Marketing Week in partnership with Facebook, marketers debated the cost of hindering consumers on the way to making a purchase, and how brands can keep them coming back with smooth, hassle-free experiences.
Brand of the Year shortlist profiled: Ikea
Michael BarnettIkea’s innovation and sustainability commitments have positioned it above competitors in consumers minds, earning it a nomination for Marketing Week Masters Brand of the Year, powered by YouGov.
How this 120-year-old apparel giant is trying to reinvent retail
Ellen HammettFrom augmented reality mannequins to ultra-customisation, the parent company of Vans and Timberland wants to prove big corporations can embrace change fast and stay relevant in a volatile retail landscape.
Mary Portas: ‘Innovation is the key to rescuing retail’
Michael Barnett‘Queen of shops’ Mary Portas believes retail is entering an exciting period where innovation is key and the future of the high street depends on community, connections and removing ‘friction’.
Alcoholic kombucha and salmon skin crisps: How Sainsbury’s innovation team chases ‘entrepreneurial heat’
Charlotte RogersLed by marketer Rachel Eyre, the Future Brands team is looking to bring the best challenger brands into Sainsbury’s and solidify the supermarket’s reputation for innovation in the process.
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Lidl on its new marketing campaign: We want to be as famous for quality as we are for price
Ellen HammettLidl is focusing on the ‘big on quality’ aspect of its brand strapline, rather than ‘Lidl on price’, as it looks to make its points of difference clearer and convince more shoppers to “keep coming back”.
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Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics
Ellen HammettThe vegan trend is impacting more than just food, with a growing demand for natural beauty products pushing brands to think outside of the box.
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Why Boots is getting a makeover: ‘Brand love alone is not enough’
Ellen HammettAs the 170-year-old retailer ups its efforts to transform the high street beauty experience, Boots’s UK marketing boss explains how she plans to make Boots relevant again.
M&S boss: We must get back to being a value retailer
Sarah VizardM&S is attempting to shake off perceptions as a premium retailer and boost its appeal to families as it looks to transform every area of its business and return to growth.
Boots makes Advantage Card loyalty scheme digital
Ellen HammettThe move coincides with the launch of its summer campaign, a “celebration” of body confidence which is where Boots sees itself playing a bigger role in future.
Asda refocuses on price and customer experience following failed Sainsbury’s merger
Ellen HammettAsda plans to “accelerate” its price position and invest in new technology to improve the customer experience as it looks to position for future growth that boss Roger Burnley admits will be harder to deliver without the synergies the merger would have provided.