Twelve months since the introduction of ‘Anything But Ordinary’, the retailer claims to have shifted style perceptions among the wider market as its transformation journey continues.
As Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
Supplier brands will be able to advertise to Morrisons’ customers through its owned and external media platforms, using its loyalty and ecommerce data to “maximise ROI”.
The grocer hopes by adopting a “more confident” tone of voice it can dial up its appeal among consumers looking for quality products amid the cost of living crunch.
Many of the UK’s biggest retailers will be closing up shop during the Queen’s funeral on Monday but not all brand responses have been well received.
John Lewis & Partners is focusing on affordability as it enters the second half of 2022, ahead of Christmas and the World Cup.
Rather than going public, Patagonia’s founder Yvon Chouinard says the business is “going purpose” as he gives it away to help combat climate change.
Greggs sliders, Tony’s Chocolonely ice cream, KFC bucket hats. Collaborations have certainly grabbed attention in recent years, but what’s in it for the brands themselves?
John Lewis has repositioned the brand under the ‘For all life’s moments’ promise, which it will be backing with a major new campaign, as part of its five-year turnaround plan.
Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.
As Gap Inc looks to right size its business, it is planning to “reevaluate” its marketing and technology investments to better position itself for “long-term growth”.
Tesco and Sainsbury’s price-matching to Aldi. Amazon drawing comparisons to Tesco. Asda matching to Home Bargains. Is the trend for positioning with – rather than against – rivals a good idea?
Amazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations.
As UK inflation exceeds 10%, could the cost crisis fuel a boom in retail media as brands go in search of targeted promotions aimed at cash-strapped consumers?
Asda is one of the last major UK supermarkets to launch a loyalty scheme and the last of ‘big four’ grocers Tesco, Sainsbury’s and Morrisons.