A number of large FMCG brand owners, including Kraft Heinz, Britvic and Reckitt, claim they have seen “minimal” impact from private label, despite statistics suggesting own brands are winning share. So what’s happening?
Dr Martens saw a stronger performance in its European market versus the US during its 2023 financial year, something which it attributed to a greater focus on its core boots business in Europe.
After undertaking extensive consumer research, Subway has overhauled its menu to make it more tempting and prevent “order paralysis”, the first step in its wider transformation plan.
Morrisons is hoping that being ‘bolder’ about what makes its brand distinctive will drive customer into store, with top marketer Rachel Eyre admitting the supermarket had been “playing it too safe”.
Far from being beneficial, the retailer’s perceived status a British institution limits its ambition – just look at what Britishness stands for today.
M&S surpassed expectations to post stronger than expected FY23 results. It’s an impressive turnaround from two years ago for the retailer which has stuck to its values even in difficult times.
Zavalis has had two stints at the supermarket. He is the third senior marketer to leave Aldi this year.
Morrisons is using nostalgic brand assets to highlight reasons to choose the supermarket as it fights to regain share losses.
According to a report in The Grocer, a major new campaign will launch next using the tagline last seen in 2006.
Primark’s marketing boss Michelle McEttrick joined top marketers from Boots and Waitrose to discuss how retailers can offer more in physical stores.
Marketing director Ross Farquhar detailed how Little Moons maintained spend in a challenging economic environment.
The company’s customer directors tell Marketing Week it was Saatchi & Saatchi’s focus on differentiation, understanding of “the demands of modern retail marketing”, and its “smart, strategic, exciting” creative ideas that helped secure it the account.
After a pitch process that began in February, Saatchi & Saatchi will take over from Adam&eveDDB as the partnership’s advertising agency.
John Lewis customer director Charlotte Lock on why the brand’s solid foundations have led to improved footfall in 2023 amid plans to overhaul its loyalty and digital strategies.
Asos’s CEO is confident the brand can turnaround its losses in the long-term, as it sets sight on marketing activity that drives profitable returns.