Asda talks up ‘massive’ opportunity for retail media
Charlotte RogersAs we head towards a cookie-less future and brands explore the open web, Asda’s Alex Crowe believes now is the time for retail media to shine.
Meet the challenger brand recreating the local pet shop experience online
Michaela JeffersonGrowing online retailer Paws.com is using both technology and a medically-trained customer service team to create a “personalised wellbeing service” for cats and dogs.
Dr. Martens: Brands need the confidence to constantly ‘reframe’ themselves
Niamh CarrollMarketers should view their relationships with consumers as a “collaboration”, said global brand marketing manager Janine Hearn-Odell.
Controversial Adidas ads banned for ‘explicit nudity’
Niamh CarrollWhile Adidas argues the images of breasts in the ads are a recognition of the diversity of bodies, the ASA has deemed the nudity as likely to cause offence.
The cost of living crisis – how consumers are responding
Lucy TesserasWith 91% of the population concerned about the rising cost of living many are already adapting their behaviour to save money, including choosing cheaper brands and cutting back on luxuries.
Boohoo makes ‘record’ marketing investment to drive growth of new brands
Niamh CarrollBoohoo is targeting growth in the second half of this year after elevating its marketing investment to build its newly acquired brands.
Sainsbury’s ramps up value push with promise to undercut rivals
Lucy TesserasSainsbury’s CEO Simon Roberts says value will remain the “key priority” for the supermarket over the coming year, as it commits to “keeping prices low” despite rising inflation.
Waitrose launches first campaign for value range after Asda clash
Lucy TesserasWaitrose sent a legal letter to Asda last month after it unveiled plans for a similarly named budget range – Just Essentials by Asda.
‘It’s our job to make retail exciting’: Why Lush is investing in ‘better’ stores
Michaela JeffersonHigh street and shopping centre footfall may be in long-term decline, but beauty retailer Lush believes it can offer an experience that will drive customers in-store.
Sports Direct to continue ‘transformation’ as data reveals success of brand building push
Michaela JeffersonSports Direct has moved its brand health forward across a number of key measures since investing in brand building, but CMO Beckie Stanion says the journey is far from over.
Brands on why loyalty is their ‘secret weapon’
Molly InnesWith new research revealing a 7% drop in consumer participation in loyalty schemes, brands from Boots to BMW are innovating their propositions to keep consumers engaged.
Tesco CEO: Marketing is ‘more important than ever’ amid cost of living crisis
Michaela JeffersonTesco has reported “good progress” on the four strategic priorities it laid out in October, with improved value perception, Clubcard penetration and an expanded convenience proposition.
Asos plans to ‘scale-up’ broad-reach marketing to drive brand awareness
Cerys HollidayAsos delivered revenue growth of 4% in the six months to 28 February, and an adjusted profit before tax of £14.8m. This marks an 87% drop in profit since last year.
Sainsbury’s ‘eye-catching’ recipe crowned most effective ad of February
Michaela JeffersonSainsbury’s magazine recipe scored in the top 30% of UK ads for its ability to grab attention, as well as in the top 25% for building salience and the top 10% for brand cues.
Lush to drive ‘ambitious’ growth plan with five key priorities
Michaela JeffersonThe cosmetics retailer plans to strengthen sales with five new priorities, including a revamp of its store estate, more “meaningful” campaigns, and re-engaging with customers through events and YouTube.