Morrisons goes digital to get ‘more for less’ from marketing
Ellen HammettMorrisons looks set to ditch the big Christmas TV ad spot for a second year, instead opting to spend its marketing money on staff and own-label goods.
John Lewis pledges ‘significant’ marketing investment despite first half-year loss
Ellen HammettThe John Lewis Partnership says it will continue to invest “significantly” in marketing to make sure customers “appreciate and understand” its brands.
Marketing Week Top 100: The top retail marketers
Marketing Week ReportersMarketing Week reveals the top 10 marketers in the retail sector, part of our Top 100 Most Effective Marketers project.
How an 80s icon is reinventing itself through personalisation
Michael BarnettMen’s clothing brand Pink burst onto the scene in the 1980s and has now reclaimed its original reputation for individualised style, with a rebrand powered by customised service both in stores and online.
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Debenhams brings in restructuring expert as marketing boss departs
Ellen HammettThe struggling retailer has brought in a consultant to take charge of marketing as part of a restructure that has forced three senior executives out of the business.
Why Timberland is planting 50 million trees
Erin LyonsTimberland plans to use its global tree-planting project as a chance to talk about its long-term sustainability strategy, which it hopes will help strengthen brand perceptions among consumers.
M&S plans to drive reappraisal of clothing through ‘surprise and relatability’
Ellen HammettEven if everyone forgets the advertising and only remembers the product, Marks & Spencer’s clothing marketing boss says he’s done a good job.
Is John Lewis and Waitrose’s joint marketing strategy working?
Ellen HammettA year since John Lewis and Waitrose launched their new visual identities and first joint marketing campaign, what impact has it had on each brand and the customer experience?
Asda puts focus on quality in Downton Abbey tie-up
Ellen HammettThe campaign aims to draw synergies between Asda and Downton Abbey’s focus on quality and highlight how food is at the heart of every British home.
Boohoo is on the fast track to premium with Karen Millen buyout
Charlotte RogersThe fast-fashion retailer’s latest acquisition will catapult Boohoo into premium territory, opening up a whole new set of customers in the process.
Asos must tackle brand criticisms to reignite profit
Ellen HammettAnother profit warning and Twitter flogging shows the former darling of the fast-fashion world has a lot of ethical and operational issues to address.
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Watch: Ritson on the effectiveness factor that helped Lidl double its market share
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how generating excess share of voice enabled Lidl to accelerate sales and market share, and tackle brand perceptions.
Sainsbury’s partners with Deliveroo to trial takeaway pizza
Ellen HammettIt is the first time a British supermarket has offered customers hot takeaways via Deliveroo as Sainsbury’s looks to take a slice of the UK’s £8.1bn food delivery market.
Sainsbury’s and Argos merge marketing teams with new CMO role
Ellen HammettThe move will see Sainsbury’s Mark Given take on the role of CMO, while Argos’s marketing boss Gary Kibble will leave the business.