Tesco’s generous ad campaign encouraging customers to support their local pubs won over the public in May, with its distinctiveness and feel-good factor driving affinity and positive buzz.
Even if John Lewis cocks up in its bid to rent homes to the masses, the blowback on its department store business will be limited – even non-existent – thanks to the magic of brand extension.
CEO Simon Roberts says Sainsbury’s is on track to triple the rate of product innovation, with plans to add a total of 1,900 new products over the year.
KFC’s UK and Ireland CMO will take over the chief customer officer role at Asda in October.
CMO Gareth Jones and senior director of customer acquisition Adam Cartlidge explain how Farfetch has held its own in this competitive category.
Gap’s brand has lost value and shine culminating in the closure of all its UK stores but experts say it is not beyond rescue.
Boots is trying to reach almost all UK consumers with its new ads, but is pairing them with targeted performance marketing – and it needs both.
The electrical goods retailer posted a profit of £33m for the 2020/21 financial year, having almost tripled its number of contactable customers.
The brand’s new marketing boss believes a focus on innovation and digital transformation, as well as taking a few more risks creatively, will enable PizzaExpress to attract a new customer segment.
Rather than dialling back its purpose work, Lush used the Covid crisis to ramp up support for grassroots groups and returned to social media more than a year after quitting Facebook and Instagram.
The spot focuses on the now online-only department store’s delivery credentials, as it aims to drive both new and existing customers to the recently relaunched ecommerce site.
While M&S and Next can see a profitable future in selling third party brands, has John Lewis got its strategy wrong?
As Markey launches his first marketing campaign since joining Boots, he explains how and why he plans to reposition the brand as a partner in “reinvention”.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.
Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition.