Tesco beats supermarket rivals to gain biggest Covid brand health boost
Michaela JeffersonTesco CEO Ken Murphy claims it has strengthened its brand health across all metrics this year – but how does the supermarket compare to its UK competitors?
Tesco’s brand director to step down after completing brand turnaround
Lucy TesserasMichelle McEttrick is leaving the supermarket after six years having played a “key role” in the turnaround of the Tesco brand.
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Tesco deems marketing ‘mission critical’ following Covid sales boost
Michaela JeffersonCEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Omnichannel retail isn’t new, but balancing channels is more important than ever
Ben DavisEven before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
JD Sports praises ‘deep bond’ with customers following successful ecommerce transition
Michaela JeffersonThe sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.
How retailers are rising to the challenge of driving customers back in-store
Michaela JeffersonJohn Lewis, Selfridges, M&S and Next have all taken different approaches towards the reopening of non-essential retail this week, but the real trial lies in the weeks and months ahead.
M&S on the role social insight played in launching its ‘biggest ever quality campaign’
Michaela JeffersonM&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
John Lewis eyes price conscious shoppers with value own brand launch
Charlotte RogersThe retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.
Asos credits marketing’s role in record results
Michaela JeffersonThe online fashion retailer grew its sales by 24% over the first half of its financial year, after boosting digital marketing spend to raise brand awareness and drive traffic to the platform.
Why Moonpig revived its brand mascot
Charlotte RogersRefreshed and ready to prance, Moonpig’s pig mascot has returned after a four-year hiatus to reunite the original icons of the brand, explains CMO Kristof Fahy.
Next to increase marketing spend above pre-Covid levels, but will not promote physical stores
Michaela JeffersonAfter weathering the storm of the pandemic to record a pre-tax profit of £342m, Next plans to prioritise marketing its online business through almost exclusively digital channels.
Waitrose hires NatWest’s Emma Isaac as head of marketing and planning
Michaela JeffersonIsaacs joins the supermarket brand as the John Lewis Partnership undergoes a head office restructure, with part of her remit to explore opportunities to bring the Waitrose and John Lewis brands closer together.
H&M banks on customer loyalty to help turn around Covid losses
Michaela JeffersonH&M group recorded a pre-tax loss of more than £100m in the first quarter of 2021, but has highlighted customer loyalty, sustainability and online as areas of growth.
Co-op marketing boss Matt Atkinson steps down
Charlotte RogersFour years into his role as chief membership officer, Matt Atkinson is departing the Co-op following a 12-month period which has seen the grocer attract millions of new shoppers, revamp its loyalty scheme and kick off a value pricing push.
Waitrose’s top marketer on the beauty of working for iconic British brands
Charlotte RogersFrom Boots and Cadbury to British Airways and the Post Office, Waitrose’s customer director has soaked up a wealth of marketing knowledge working across a variety of British brands during his 37 year career.