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‘The stakes are higher than ever’: Can retailers make up for lost ground this Christmas?
After all the disruption of the last year, major retailers are doubling down on advertising this Christmas. But with stock and price challenges still in play, the real focus should be on what’s coming around the corner.
There’s no doubt that after last year’s last minute ‘cancellation’ of Christmas, British advertisers are going big this year.
In fact, according to the latest Advertising Association/WARC Advertising Expenditure report, UK brands are poised to invest an extra £1bn into Christmas campaigns this year, with spend to rise 13% year-on-year to £7.9bn. And with December yet to arrive, the year has already seen the majority of big British retailers launch their festive ads.
