Retailers ramp up marketing for £823m Jubilee weekend

Retailers are ramping up marketing activity ahead of the four day bank holiday weekend to mark the Queen’s Diamond Jubilee in a bid to exploit the expected uplift in spend this weekend.

jubilee

Shoppers are expected to spend almost double during the Jubilee weekend than during last year’s celebrations for the Royal Wedding. According to Moneysupermarket.com, Brits will spend more than £823m this weekend, compared with £480m spent over the Royal Wedding.

M&S is offering a royal themed Dine in for £10 offer to cater for shoppers looking for premium ranges.

Tesco is also offering 20% off everything it its premium Finest range to help customers celebrate the ‘Great British Summer’ and 25% off champagne under the strapline ‘luvvly bubbly for the queen’s diamond jubbly’.

At the other end of the value scale discounters Aldi and Iceland are hoping to attract cash strapped shoppers wanted to celebrate the Jubilee on a budget.

Aldi is encouraging revellers to “swap and save” from established brands such as Pimm’s and Mr Kipling at the major supermarkets to its own equivalent discount brands to save cash while celebrating the Jubilee.

Asda is promoting a range of new products and prices from BBQ ranges, Melton Mowbray pork pies, cupcakes, children’s ice lollies under the strapline “Get Ready for the Jubilee”.

Morrisons is advertising “Great Bargains for Great Britain” with deals on drinks, snacks, BBQ and party ranges.

Sainsbury’s is gearing up for its Jubilee festival this weekend. Read a Q&A with Sainsbury’s head of loyalty and insight Andrew Mann on the supermarket’s Jubilee marketing later today.

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