Revamped Teletext to explore social marketing
Teletext Holidays is looking to explore digital marketing channels and how they can be combined with radio and outdoor advertising, says new marketing director Mark Bloxham.
Speaking to Marketing Week, Bloxham says Teletext Holidays, which is now emerging from a restructure following the shutdown of the Teletext news and information service, is keen to leverage its brand heritage while positioning itself as a forward-thinking holiday aggregator service.
The company has appointed i-spy to develop a social networking programme and is reviewing its offline advertising requirements, currently handled by Clemmow Hornby Inge.
Bloxham, who is a former Thomas Cook and Adecco marketer, says that radio and the web can work well together for marketing, as he believes there is a lot of laptop listening, and the medium allows greater flexibility and dynamism in putting out messages.
The company also has an iPod app in development that will deliver the top ten deals of the day and which will include a direct dial facility to the call centre.
Teletext opened its first Teletext Holidays shop within a Tesco supermarket in December. The venture marks the first time Teletext has moved outside its core television and online business.
A second Teletext Holidays concession is due to open in a Tesco Chesterfield store later this month, where customers will be able to access Teletextholidays. co.uk on self-service pods and speak to travel consultants, who can search for holiday deals while they shop.