Reverse auctions waste time and cash

I can’t help wondering what sort of report might be expected in the reverse auctions (MW July 6) when a company has negotiated the lowest price. Presumably they won’t mind if it is written by the office junior during their break from designing someone else’s questionnaire.

I know many market research agencies are vocal on these reverse auctions, but market research might benefit if agencies refused to participate. Someone has to pay for the wasted time that agencies spend on these tenders.

Alistair Nicoll

Market research manager

University of Sheffield

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