Revlon is understood to be reviewing its &£3.3m UK media planning and buying business, held by Mediaedge:CIA.
The Wireless Group has launched a Pop Idol-style competition for a presenter for Newstalk 105.2 FM, the Wireless station bidding for the West Midlands FM licence.
Safeway is joining with Warner Music UK and Disney to offer a free Jungle Book 2 CD-ROM to motorists who buy a premium car wash at Safeway petrol forecourts.
HDM Total Communication has won the Â£1m advertising account for Trafficmaster’s in-car satellite navigation system Smartnav.
Black Widow’s release on Disney+ alongside cinemas hit the film’s box office revenues, but what Disney wants is proximity to the consumer and the insight that comes with it.
Investment platform IG Group’s CMO and global head of advertising explain how consumers have come looking for greater control over their economic fortunes – and how they help newcomers get to grips with financial market volatility and unexpected developments in stocks and shares.
While demonstrating a positive ROI is powerful, as a metric it should be viewed in the wider context of creative effectiveness, says Mars insight boss Sorin Patilinet.
Account-based marketing is not necessarily a bad idea, but B2B brands focus too much on personalisation, targeting and loyalty when executing it.