Ribena Berries return to screens

Ribena is bringing back its “Berries” characters to front an £11m integrated ad campaign.

The new ads will see the Berry characters doing everything they can to propel themselves into the farmer’s trailer so they can be harvested and used to make Ribena. Meanwhile, more Berries can be heard singing about how Ribena contains a daily dose of Vitamin C.

M&C Saatchi has created a new series of TV and press, radio and outdoor ads for Ribena to highlight the nutritional value of the juice drink brand, owned by GlaxoSmithKline. Media planning and buying was by MediaCom.

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This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

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