Ribena brand gets new logo and packaging
GlaxoSmithKline is introducing a new logo and redesigning the packaging for its Ribena brand to emphasise the brand’s vitamin C content.
GlaxoSmithKline is introducing a new logo and redesigning the packaging for its Ribena brand to emphasise the brand’s vitamin C content.
Flymo, the Electrolux-owned gardening brand, has launched a £2m television campaign to support its new Turbo Compact Vision lawnmower. It breaks on April 9.
Jessops has appointed Symon Powell as brand development director. Powell joins from Waitrose’s online grocery retailer Ocado, where he was head of customer relationship marketing.
William Hill hires domain manager William Hill has appointed NetNames, one of the UK’s leading domain name specialists, to manage its portfolio of several hundred domain names.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.
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