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Ribena readies £5m campaign to differentiate Ribena Plus range

Lara O'Reilly

Ribena is readying a £5m marketing campaign to promote its Ribena Plus range, with creative that eschews the long-running “Ribena berries” cartoon characters in favour of live action as it looks to differentiate the variant from the core brand and raise awareness with mums about the “added benefits” of the drink.

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