Rich Hamilton thought to have left his position
Zenith Optimedia America’s chief executive Rich Hamilton is thought to have left his position for ‘personal reasons’.
Zenith Optimedia America’s chief executive Rich Hamilton is thought to have left his position for ‘personal reasons’.
Spirit Advertising has created a TV campaign to launch the Limperts Academy brand in the UK. Limperts specialises in distance learning with a focus on design and home decoration. The ads break this week.
Jersey Tourism is launching a press campaign this week, aimed at boosting autumn bookings and attracting a new generation of visitors to the island. The ads, created by HDM, will appear in the Daily Mail, The Mail on Sunday, The Daily Telegraph and the Daily Express, as well as in the consumer travel press. In […]
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.