Zenith Optimedia America’s chief executive Rich Hamilton is thought to have left his position for ‘personal reasons’.
Spirit Advertising has created a TV campaign to launch the Limperts Academy brand in the UK. Limperts specialises in distance learning with a focus on design and home decoration. The ads break this week.
Jersey Tourism is launching a press campaign this week, aimed at boosting autumn bookings and attracting a new generation of visitors to the island. The ads, created by HDM, will appear in the Daily Mail, The Mail on Sunday, The Daily Telegraph and the Daily Express, as well as in the consumer travel press. In […]
Old people: they like free carriage clocks and baths with doors in. But Reg Starkey, creative director of Millennium, an agency that specialises in marketing to older consumers, begs to differ. He features in an edition of the BBC series Why Should I Worry About?, talking about how ageing isn’t so bad. For the show, […]
Reacting to news of an upcoming government campaign calling on businesses to divert marketing spend into cutting prices, marketers point out the function’s role as a “growth lever” for both businesses and the economy.
Take the viral success of Kate Bush’s 1980s classic Running Up That Hill as inspiration and heed the rallying call for continuous advertising.
The Language of Effectiveness, sponsored by Nielsen, will explore what effectiveness means to brands and the expectations expressed by senior stakeholders.
B2B payments provider Tyl is pulling closer to the NatWest masterbrand in its first major ad campaign, intended to help the brand become a “really serious player” in the market.