Richard Shotton

Richard Shotton set up Astroten to help clients such as Google, Facebook, Sky, BrewDog and Mondelez apply findings from behavioural science to their marketing. He is the author of The Choice Factory, which explains how behavioural science can solve business challenges. In 2021 Richard was made an honorary lifetime fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University.

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Samuel Joy

All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.