Ricoh, the digital camera and office equipment company, is ramping up its advertising and sponsorship activity with the appointment of integrated agency Momentum and digital agency Curious Digital to its pan-European business.
Momentum will be Ricoh’s first retained agency to oversee sponsorship, also working on brand strategy. The agency has previously carried out below-the-line work for Ricoh’s Europe, Middle East and Africa businesses. It won the business following a pitch against two other undisclosed agencies.
Curious will work on the company’s entire digital account, which will encompass advertising, search engine optimisation and analytics. It was also awarded the brief following a three-way pitch.
Javier Diez-Aguirre, Ricoh director of corporate communications EMEA, says Momentum will look to create more integrated initiatives between the company and the sponsorship deals it currently has with sporting events such as the Ricoh Women’s British Open golf, ATP Tennis and the FIS World Ski Jumping/Nordic Combined/Cross Country.
“Our target market is IT management, and we’re now looking to broaden this to include C-suite and to reach them in a more integrated way through our sponsorships, digital marketing and media relations.
“It’s time to unveil a little bit about what Ricoh is all about,” he says.
“The three main areas of our business in Europe are office supply solutions and equipment, production printing and outsourcing.”
The company also recently appointed Burson Marsteller to lead its PR push.
Ricoh, which claims to be one of the largest IT companies in the world, produces digital cameras, scanners, photocopiers and printers.