RIM marketers face axe

Several marketing roles could be at risk following BlackBerry maker Research in Motion’s (RIM) latest round of job cuts, which could see the loss of more than 2,000 staff across the business.

Blackberry

The impending layoffs, which could potentially affect up to 6,000 staff according to reports, are likely to hit RIM’s marketing, legal, sales, operations and human resources divisions. Reports suggest the full extent of the lay offs will be announced this Friday (1 June).

The company already shed 2,000 members of staff last summer.

A RIM spokeswoman declined to comment on “rumours and speculation”.

RIM posted a net loss of $125m (£78.5m) in its latest fiscal quarter. In its results announcement the company said it planned to “aggressively reshape the organisation for increased accountability and efficiency” as it looks to save $1bn (£636m) this fiscal year.

In the same announcement, RIM’s chief executive Thorsten Heins, said BlackBerry was to tailor its brand to focus on its core audience of business people after failing to compete with rivals such as Apple and Samsung.

BlackBerry launched a multimillion pound brand campaign earlier this month in a bid to restore its “relevancy” and appeal to “people of action”.

This month the company also appointed former Orange and Vodafone marketer Frank Boulben as chief marketing officer to oversee RIM’s global marketing strategy, including activity around the launch of its long-awaited BB10 operating system.

Recommended

Loyalty tools at their best

Webops Temp

It’s not surprising consumers were found to be frustrated when loyalty programmes don’t use their data to tailor rewards (MWlinks.co.uk/BrandChange). However, there are many high street brands getting it right. Segmentation is crucial to any loyalty scheme’s success. But, for it to really hit home, brands must build their knowledge of the customer across every […]

IGD

Food and retail brands launch jobs drive

Rosie Baker

Brand owners including Unilever, Mars and Nestlé and supermarkets including Tesco and Sainsbury’s are joining forces to launch a campaign aimed at boosting the appeal of food and retail jobs to young people.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    If you're an existing paid print subscriber find out how to get access here.

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers enjoy unlimited access to unrivalled coverage of the biggest issues in marketing, alongside practical advice from the digital experts at Econsultancy.

    With a subscription to Marketing Week Premium you will get full access to:

    > World-renowned columnists

    > Analysis & case studies

    > Exclusive leading-edge insight

    > Carefully curated reports & briefings from Econsultancy

    > Plus, much more including a £300 discount for the Festival of Marketing

    Subscribe now