Rising prices and Sports Direct’s turnaround: Your Marketing Week
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the success of Sports Direct’s brand building efforts to the need for energy firms to focus on customer experience, it’s been a busy week. Here is my take.
A sporting chance
Sports Direct is the Ryanair of retail. Mike Ashley built a ruthlessly efficient and superficially successful operation based on selling volume at the lowest possible cost. It kind of worked, until it didn’t. A brand you occasionally used with reservation, that you bought from but never endorsed.