Asos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Instagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.
Lloyds Banking Group is continuing with the restructure of its senior marketing team by bringing on board experienced agency executive Ros King to fill a newly created group director of marketing communications role.
Air conditioning brand Nuaire did a complete U-turn on its positioning, which resulted in it creating a pipeline value of £7.4m in just five months.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
From building teams you can feed with two pizzas, to committing to regular retrospectives, agile working is helping GSK rethink how it does business in the era of Covid-19.
In an exclusive interview, Coca-Cola UK marketing boss talks about the challenges of 2020 and why the soft drink maker has had to be “braver” than ever before.