Asos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Instagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.
Lloyds Banking Group is continuing with the restructure of its senior marketing team by bringing on board experienced agency executive Ros King to fill a newly created group director of marketing communications role.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.