Recommended
Asos CEO: ‘Discounting is too much of a blunt tool’
Sarah VizardAsos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Instagram brings ads to the UK
Lara O'ReillyInstagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.
Lloyds brings in Ogilvy’s Ros King in new marcomms director role
Russell ParsonsLloyds Banking Group is continuing with the restructure of its senior marketing team by bringing on board experienced agency executive Ros King to fill a newly created group director of marketing communications role.
Allwyn on its plan to dial up the distinctiveness of the National Lottery’s key brands
Niamh CarrollAllwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
Is this applicable to B2B marketing? Please stop asking
Mark RitsonThis week our marketing columnist asks and then answers the most annoying question of them all.
Heinz on its mission to move ‘at the speed of culture’ to create an ad in five days
Matthew ValentineSince launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Almost half of large businesses leaning on innovation to grow
Niamh CarrollDespite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.