Asos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Instagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.
Lloyds Banking Group is continuing with the restructure of its senior marketing team by bringing on board experienced agency executive Ros King to fill a newly created group director of marketing communications role.
When Cigdem Kurtulus took on the top marketing job at Reckitt she introduced a marketing hub to encourage collaboration across all markets as she says you can’t enforce a “digital transformation mindset” without first changing the infrastructure.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here