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Asos CEO: ‘Discounting is too much of a blunt tool’
Sarah VizardAsos chief executive Nick Robertson has vowed to refocus on value and service, rather than promotions, after the online retailer was forced to issue its second profit warning in three months.
Instagram brings ads to the UK
Lara O'ReillyInstagram, the Facebook owned photo sharing app, has announced it is to expand its advertising offer on the service from the US to other countries, including the UK.
Lloyds brings in Ogilvy’s Ros King in new marcomms director role
Russell ParsonsLloyds Banking Group is continuing with the restructure of its senior marketing team by bringing on board experienced agency executive Ros King to fill a newly created group director of marketing communications role.
Marketing budgets and good growth: Your Marketing Week
Russell ParsonsAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Nestlé declaring “growth is back” to two brands hiring their first CMOs, it’s been a busy week. Here is my take.
Competition watchdog ‘unlikely’ to find supermarket loyalty pricing is misleading consumers
Niamh CarrollThe CMA’s analysis into loyalty pricing is still ongoing, but it says it is “unlikely” to conclude that supermarkets are unfairly inflating non-loyalty pricing to make their member pricing appear more attractive.
‘Less self-indulgent’: Oatly’s CEO says advertising will refocus on ‘substance’
Niamh CarrollOatly CEO’s told investors it would refocus on its “reason for being” and be “slightly less self-indulgent” in how it uses its brand voice.
The Week in Tech: Google cookies, AI perceptions, Meta and Tesla
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.