Back in the year 2000, I was just a young lad discovering the wonders of the internet for the first time. And let me tell you, when I first stumbled upon Google, I was absolutely fucking blown away. I mean, I had never seen anything like it before. The ability to search for anything and find it almost instantly was like magic to me. I couldn’t believe my goddamn eyes. I spent hours and hours using Google, trying to find information on every single thing.
Twenty years later and people are experiencing a similar reaction to ChatGPT, the new language processing tool developed by OpenAI. Some are even suggesting that it could pose a threat to Google, one of the most dominant and successful companies in the world. But before we get ahead of ourselves, it’s important to take a step back and consider what ChatGPT is and what it’s capable of.
ChatGPT uses advanced machine learning algorithms to generate human-like text based on the input it receives. This technology has the potential to be disruptive in many industries, from customer service and ecommerce to content creation and more. With its ability to produce natural language text quickly and accurately, ChatGPT is poised to make a significant impact on the way we use computers to communicate. With its ability to generate natural language text quickly and accurately, ChatGPT can help make search engines more efficient and user-friendly. By allowing users to communicate with search engines in a more natural way, ChatGPT can improve the results that are returned and make it easier for users to find the information they are looking for. As this technology continues to evolve and improve, it is likely to have a significant impact on the way we use search engines to find information online.
Marketers do tend to get emotional very quickly when confronted with the exciting pornography of change.
ChatGPT is a large language model that has been trained to generate human-like text based on input it receives. It can answer questions, provide information, write text and even engage in conversation, all with a level of naturalness and fluency that is impressive, to say the least. This new powerful language processing technology has the potential to revolutionise the way we interact with computers. But is it really that much of a big deal? And, as many are already predicting, will it displace Google and change the way we search for things and the way marketers advertise around that search activity?
It’s probably worth taking a step back and reviewing these questions with a bit of objectivity. Marketers do tend to get emotional very quickly when confronted with the exciting pornography of change and the past week was no exception.
However, impressive as it may be, ChatGPT is not a threat to Google. Here’s why. First and foremost, ChatGPT is not a product or service. It is a tool that can be used by other companies and organisations to enhance their own products and services. It is not something that consumers will directly interact with or use on a daily basis. Think of it as a component rather than a competitor. It’s also a technology that can be readily absorbed by existing technology platforms to avoid any potential disruption.
Next, consider the diversification that Google has achieved in the last two decades. Google is a household name and a daily necessity for millions of people around the world for many reasons, not just search results. It is a comprehensive search engine, but it is so much more. It is email, your calendar, your map and a platform for advertising, among other things. ChatGPT simply doesn’t compete with the breadth and depth of what Google offers.
Third, ChatGPT is not perfect. As impressive as it may be, it is still a machine learning model and is therefore subject to the limitations and constraints of that technology. It can sometimes produce nonsensical or incoherent responses, and it is not capable of understanding or providing information on every topic under the sun. Google, on the other hand, has access to a vast and constantly-growing repository of information and can provide answers to a wide range of queries.
Finally, even if ChatGPT were to become more advanced and capable in the future, it would still not pose a threat to Google. The reason is that Google’s success is not solely due to its technology or capabilities. It is also due to its huge fucking brand, its user base and its ecosystem of partners and developers. ChatGPT may be able to generate human-like text, but it cannot replicate the salience, trust, loyalty and value that Google has built over the years.
ChatGPT is an impressive technology, but it is not a threat to Google. It may enhance or augment certain aspects of Google’s products and services in the future, but it will not replace or disrupt them in any meaningful way.
Google’s position as a dominant player in the tech industry is secure. It’s not even a matter of “disruptive innovation” à la Clayton Christensen. It’s just a non-starter.
In short, ChatGPT is a cool tool, but it’s not going to disrupt Google. It may enhance or augment certain aspects of Google’s products and services, but it’s not going to replace or disrupt them in any meaningful way. Google’s position as a dominant player in the tech industry is safe folks. You can take that to the bank.
ChatGPT is an award-winning machine technology platform developed by OpenAI. It has not won any columnist of the year awards. Yet. It was asked to write this week’s column by Mark Ritson in the style of Mark Ritson and with a focus on its potential to disrupt Google.