Marketing Week columnist and mini MBA founder Mark Ritson will be taking part in a number of webinars to discuss the impact of the coronavirus pandemic on marketing.
With his webinar on 2 April now at maximum capacity, Ritson will take part in a second event on Thursday, 9 April at 10am BST. Once again, he will discuss the economic impact of the outbreak and look at how marketers need to adapt their approach and work smarter.
He will look at some of the brands that have adapted well to the situation, as well as those that haven’t. Plus he will provide practical advice on how to prevail and even find opportunities to make an impact in the time of Covid-19.
Register here to listen in and take part.
Ritson’s most recent columns have included a look at how the coronavirus is actually great news for Corona beer (but bad news for Burger King), how effective marketing can play its part in keeping the wheels of industry turning during the crisis and about how it’s time for marketers to get on with having real impact.
Ritson will also be speaking on the Headline Stage at the Festival of Marketing this year, which takes place at Tobacco Dock, London on 7-8 October, marking his 10th anniversary as a Marketing Week columnist. Find out more here.