Despite the fact digital makes up 80% of its sales, high-profile TV sponsorships remain at the heart of Domino’s marketing strategy as the pizza delivery giant looks to position itself as the ‘Official Food of Everything’.
The car marque’s marketing boss says the top five holding companies need to stop serving clients with specialist data and digital agencies – or risk losing business to Google.
Our award-winning columnist on why brand purpose, ‘tech porn’ and the ‘death’ of traditional media don’t matter, and strategy still does.
There is a looming crisis in marketing – fear over diminishing influence and lessening impact. There is, however, plenty marketers can do to address the situation.
Thomas Cook’s collapse into liquidation could mean the end for the 178-year-old brand but if a buyer can be found its heritage and customer love suggests it is worth saving.
We arm marketers with all the numbers they need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.