Despite the fact digital makes up 80% of its sales, high-profile TV sponsorships remain at the heart of Domino’s marketing strategy as the pizza delivery giant looks to position itself as the ‘Official Food of Everything’.
The car marque’s marketing boss says the top five holding companies need to stop serving clients with specialist data and digital agencies – or risk losing business to Google.
Our award-winning columnist on why brand purpose, ‘tech porn’ and the ‘death’ of traditional media don’t matter, and strategy still does.
The Marketing Week Masters awards return with new judges, entry criteria and categories.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A staggering 60% of female marketers have left or considered leaving the profession as a result of Covid-19 – more than any other industry – according to new research from LinkedIn.
Much has been said about the need to eradicate out-of-date portrayals of women from advertising yet the problem is far from fixed, with new research laying bare the extent of the problem.