Despite the fact digital makes up 80% of its sales, high-profile TV sponsorships remain at the heart of Domino’s marketing strategy as the pizza delivery giant looks to position itself as the ‘Official Food of Everything’.
The car marque’s marketing boss says the top five holding companies need to stop serving clients with specialist data and digital agencies – or risk losing business to Google.
Our award-winning columnist on why brand purpose, ‘tech porn’ and the ‘death’ of traditional media don’t matter, and strategy still does.
The Dubai-based airline is trying to find new, less transactional ways to reward people for their loyalty, as well as engaging customers at the moments where they are more likely to make an “instantaneous impulse purchase”.
We arm marketers with all the numbers they need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Exploring the international market can be an exhilarating ride, throwing yourself into new cultures and widening your scope of reference, but going into it with your eyes open is crucial.