Unilever’s top marketer is adamant that agencies need to restructure their business model in order to survive, but is optimistic about opportunities for those that do.
Mobile World Congress 2018: Publicis Groupe’s chair and former CEO says marketers must change the way they think if they want to take on Amazon and Google.
Both brands and agencies believe the current set-up is not fit for purpose as a lack of communication and understanding of the consumer undermine the ability to produce great creative work, according to a study by the WFA.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. From the woes of the casual dining sector to the purpose of John Lewis, it’s been a busy week on marketingweek.com. Here is my take.
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?