Businesses often assume large organisations such as Procter & Gamble and Coca-Cola have an unfair advantage when it comes to creating effective marketing. But marketers at smaller businesses can just as easily achieve big brand results, according to Marketing Week columnist and Mini MBA founder Mark Ritson.
In another opportunity to see this session from the Festival of Marketing: The Year Ahead, Ritson shares 10 hacks small businesses can use to make the most of their marketing budget.
From focusing on strategy, then research, then positioning to taking a ‘versus’ approach, creating sub-categories and doing what he calls pic n’ mix comms, Ritson explains how small businesses can help SMEs get big brand outcomes.
The next Festival of Marketing takes place next week on 23 to 25 March at The QEII Centre in London and online. There are a number of ticket options. Visit the website for more details and to book your place.