Ritson’s top tips for small brands looking to make big plays

Mark Ritson shares 10 hacks for smaller businesses looking to make the most of their marketing budget.

Businesses often assume large organisations such as Procter & Gamble and Coca-Cola have an unfair advantage when it comes to creating effective marketing. But marketers at smaller businesses can just as easily achieve big brand results, according to Marketing Week columnist and Mini MBA founder Mark Ritson.

In another opportunity to see this session from the Festival of Marketing: The Year Ahead, Ritson shares 10 hacks small businesses can use to make the most of their marketing budget.

From focusing on strategy, then research, then positioning to taking a ‘versus’ approach, creating sub-categories and doing what he calls pic n’ mix comms, Ritson explains how small businesses can help SMEs get big brand outcomes.

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